YouTube scores with Indian cricket

4 May


Is the future of sports on YouTube? Judging by the success of Indian cricket’s new online channel, it just may be. The video platform recently broadcast the Indian Premier League’s 60 matches live around the world to a rousing reception. The New York Times reports that a whopping 50 million viewers were glued to YouTube’s I.P.L. channel during the competition, 40% of which were outside India. Yes, you read that correctly – outside. There’s clearly more to come for YouTube sports.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: