YouTube scores with Indian cricket

4 May

Is the future of sports on YouTube? Judging by the success of Indian cricket’s new online channel, it just may be. The video platform recently broadcast the Indian Premier League’s 60 matches live around the world to a rousing reception. The New York Times reports that a whopping 50 million viewers were glued to YouTube’s I.P.L. channel during the competition, 40% of which were outside India. Yes, you read that correctly – outside. There’s clearly more to come for YouTube sports.


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